Having made key contributions in areas of culture such as literature, fine arts, dance and social activism, this charmed village was the home of the modern jazz movement, as well as the epicenter of the Black cultural renaissance starting in the 1920s. Through its cultural institutions, movements and individual contributions, the village of Harlem and the Harlem Renaissance became the means by which developing communities around the world evaluated...
In the year leading to the 2010 FIFA World Cup, which was the first ever to be held on African soil, a small team of filmmakers, musicians, and designers who came together to document the journey, celebrate the golden moment, and contribute to social outreach on the continent in an initiative called Africa Ten. www.africa10.com...
"With a cutting-edge video game ready to go to market, the creators of Def Jam Rapstar, 4mm Games, were actively looking for a global positioning and communications campaign that reflected the essence of the game – that anyone, from any race, creed or background, can be a rapstar." "Shelter sought to create disruption in the marketplace by not only focusing on males aged 13-34 by using relevant hip hop icons...
As creative director, Marcus Glover, sought to create a campaign that would set the Reebok brand apart in an intensely competitive footwear industry as well as re-energize the brand to create loyalty among youth males and females. By creating a witty and relevant campaign, Reebok was able to increase shareholder value, grow market share, and eventually be successfully purchased by Adidas, the world’s second leading...
As creative director, Marcus Glover, sought to create a campaign that would set the Reebok brand apart in an intensely competitive footwear industry as well as re-energize the brand to create loyalty among youth males and females. By creating a witty and relevant campaign, Reebok was able to increase shareholder value, grow market share, and eventually be successfully purchased by Adidas, the world's second leading worldwide...
As a pioneer in the usage of recycled PET fabrics and yarns, Rethink, a Seattle-based supplier of sustainable fabrics and textiles, was seeking to build brand awareness and positioning. With an understanding that Rethink was poised to be a strong and innovative player in the sustainable landscape, especially with its ability for quick turn-key production of high quality apparel, Shelter engaged in an entertainment-based...
Davidoff, a leader and trendsetter in the world of luxury cigars, sought to not only create a new line of cigars catering to savvy aficionados but create a true lifestyle experience around the stylish brand. The result was the Zino Platinum Series, Davidoff's first ultra-premium cigar and lifestyle brand. With a cutting-edge brand strategy, sophisticated packaging and sexy consumer-facing communications, Zino Platinum was ...
ZER01 is the producer of the 01SJ Biennial, quite simply the Art Basel of the digital world held in San Jose, California. As North America’s largest and most innovative festival of digital arts, 01SJ is a multi-disciplinary and multi-event of visual and performing arts, moving image, public art and interactive digital media. For the 2010 01SJ Biennial, Shelter co-produced the Opening Ceremonies and assisted in curating the...
Seeking to broaden its appeal to African American women, luxury car company Lexus needed a solution to increase brand loyalty amongst current owners and actively engage new potential customers. The result was a partnership between Lexus and multi-Grammy award winning musician and icon, Alicia Keys. By developing an entertainment strategy, Lexus was integrated into the artist’s "I Am" tour through Listening...
